News and events

How does a global company approach business development? That’s what 88 new bachelor’s students from Economics and Business Administration at AU Herning are getting the chance to experience first-hand. Following a visit to Bang & Olufsen in Struer, they now have six weeks to explore real business…

At AU Herning, new bachelor’s students are introduced to the local business community from the very start. Assistant Professor Fabien Rezac has developed a close collaboration with Bang & Olufsen, giving students the chance to work on real business challenges in their very first semester.

Through the Manufactory growth technology centre, PhD student Nisha Hemantha Raju gained early access to companies, employees and data. This has enabled her to refine and sharpen her research into how AI is being used in companies.

From their very first semester, engineering students at AU Herning learn to work with the elements that make a team successful. Namely communication, different strengths and the ability to solve problems together.