News and events

They set a goal. They worked hard for it. They persevered. Even when things got tough. And on Friday, 26 June, it was time to celebrate at AU Herning’s graduation ceremony, where this year’s summer graduates could proudly say: We did it!

Amna Saeed Akkas is a PhD student at the Department og Business Development and Technology, Aarhus University, where she researches digital servitization – the process of creating more value by linking digital services to physical products. Through her research, she wants to make this potential more…

PhD student Benedicte Ravn Skou has several useful recommendations when it comes to servitization. Her research shows, among other things, that far too many decisions are still made based on gut feeling and “recalled experience” rather than on valid data from the product’s lifecycle at the…

Currently, 120 MSc in Engineering students from the Technology Based Business Development study programme at AU Herning are taking part in this year’s TBMI Challenge – an intensive collaboration over three days, during which students work closely with companies across West Jutland to develop…