120 MSc in Engineering students tackle real-world business challenges in the TBMI Challenge

Currently, 120 MSc in Engineering students from the Technology Based Business Development study programme at AU Herning are taking part in this year’s TBMI Challenge – an intensive collaboration over three days, during which students work closely with companies across West Jutland to develop solutions to real technological and commercial challenges.

The challenge runs over several months and begins with a three-day company visit, during which students gain insight into the organisation’s day-to-day operations, processes and development needs. The subsequent phase takes place on campus, where analyses and proposed solutions are further developed in ongoing dialogue with the participating companies. 

The overall focus is on exploring how emerging technologies can create tangible business value. 

This year’s cases include, among others: 

  • development of AI solutions and chatbots to support internal processes 
  • optimisation of production and business processes 
  • organisational development in connection with growth and acquisitions 
  • establishment of CO₂ infrastructure and logistics solutions  

The TBMI Challenge provides students with hands-on experience of complex, real-world business challenges, while also offering companies concrete analyses and solution proposals that they can continue to build upon. 

For companies, the collaboration is not only about immediate innovation, but also about gaining insight into the competencies and working methods of future engineers. 

A big thanks to the 17 companies that have participated and opened their doors to the students.