I am a privacy-focused researcher specializing in privacy by design, consent management, and privacy-preserving information flows within digital ecosystems. My work explores the intersection of technology, user experience, and compliance to improve privacy practices in industries such as advertising and digital services. I am particularly interested in the development and application of Privacy-Enhancing Technologies (PETs) and Trustworthy Ethical AI to create business applications that align with societal values and regulatory frameworks. Drawing on Design Science Research, I aim to develop practical methodologies and tools that enable organizations to implement privacy-aware systems while balancing operational, ethical, and technological considerations. My research is rooted in interdisciplinary theories and methodologies, combining insights from data protection, business digitalization, and system design to address the evolving challenges of digital transformation.