The students delivered concise five-minute pitches, presenting concrete ideas and solutions in areas such as sustainability, customer service, finance, leasing models, strategic partnerships and branding.

Their pitches addressed questions such as: How can B&O evolve from a design brand to an experience brand? Could hotels serve as showrooms? And how can the company optimise production while strengthening sustainability?

The day was about more than just presentations. It sparked a lively professional dialogue, with B&O representatives providing feedback, asking questions and sharing insights, while students had the chance to discuss and refine their proposals. Theories such as SWOT, Porter’s Five Forces and benchmarking strategies were transformed into actionable suggestions, demonstrating how academic knowledge can be applied directly in practice.

“It’s impressive to see how quickly the students take on complex challenges, analyse them and present well-considered proposals,” says Fabien Rezac, lecturer in Business Administration and coordinator of the collaboration with B&O.

The day concluded with networking, a campus tour and a cosy cake break.

A big thank you to Bang & Olufsen for their strong commitment and for helping our students gain hands-on experience with real business issues from their very first year of study. The event clearly illustrates how our BSc programme combines theory with practice and gives students the opportunity to work closely with the business community – both locally and internationally.