Customer satisfaction

Would your company like to gain an insight into your existing customers’ satisfaction level, but lacks the resources to perform a customer satisfaction survey?

Satisfied customers increase the probability of repurchase, and this has significant implications for the company’s financial performance. The relationship between customer satisfaction, customer loyalty and the business potential as for current customers is therefore essential to all companies. In a project focusing on customer satisfaction, the company will get a bearing on how satisfied its customers are here and now. The company will receive concrete, fact-based proposals for action indicating what the company can do to increase the customer satisfaction.

What can the company expect from this project?

  • Survey: The student identifies a relevant model (e.g. EPSI) for conducting the survey, collects and analyses the data as well as summarises and interprets the results from the analysis.
  • Result: A report outlining a concrete plan of action, including improvement measures.
  • New colleagues: The company has the opportunity to find students for future projects as well as future employees.

What is required by the company?

  • A kick-off meeting (2-3 hours) for the purpose of unpacking the problem from the company’s point of view along with any other issues in the company that may influence the solution to the chosen problem.
  • Access to the company’s existing customers – indirectly through a newsletter or directly by email, telephone number and/or address.
  • Access to information about the company’s products/services and internal procedures.
  • 1-2 follow-up meetings with the contact person.     


  • August-November: Call for project
  • February-April: Project work
  • May: Submission of project