Value proposition

Do you have a sense of what creates value for your customers? Do you meet their expectations as to service and experience? Would you like to develop the company's value proposition, but lack the resources necessary to do so?

In the development of a value proposition, the company will gain insights into how the customers experience and valuate a product or service. During the course of the project, customer analyses will be made and subsequently tested. The objective is that, after the project, the student will be able to communicate in a relevant and professional manner about determining the value that is added to the customer by the product or service. The communication aims to make probable the value proposition, the market potential and the financial and business-related consequences of completing the project.

What can the company expect from this project?

  • Value proposition: The student works with subjects defined by the company with the purpose of developing the customer value.
  • Result: A value proposition with a presentation and report (and possibly a prototype).
  • New colleagues: The company has the opportunity to find students for new projects as well as future employees.

What is required by the company?

  • A development project requires that the company has a service or a product that it wants analysed in order to determine the customer value.
  • Conduct of meetings with the student during the course of the project.
  • Availability in terms of answering questions from the student by email or phone.


  • August-November: Application for the project
  • January-February: Assignment of project group
  • February-June: Project work
  • June: Submission and presentation of the project