Service design

Service is becoming increasingly important for companies to differentiate themselves from their competitors and ensure customer satisfaction. Does your company need a service level check, but lack the resources necessary to design the right service to existing or new customers?

This project will provide the company with insights into how new or existing services can be developed and used to ensure a higher level of customer satisfaction. During the course of the project, a service flow diagram will be developed and subsequently tested. The objective is that, after the project, the student will be able to communicate in a relevant and professional manner about service development on a concept level. The communication aims to make probable the market potential of the service, loyalty and the financial and business-related implications of the service development.

What can the company expect from this project?

  • Service design: The student works with subjects defined by the company with the purpose of developing the service concept.
  • Result: A service design with a presentation and report (and possibly a prototype).
  • New colleagues: The company has the opportunity to find students for new projects as well as future employees.

What is required by the company?

  • A service design requires that the company has an idea that it wants conceptualised.
  • Conduct of meetings with the student during the course of the project.
  • Availability in terms of answering questions from the student by email or phone.     


  • August-November: Application for the project
  • January-February: Assignment of project group
  • February-June: Project work
  • June: Submission and presentation of the project