Market analysis

Does your company want to internationalise but lack the resources necessary to perform the right analysis?

A market analysis will provide the company with insights into which markets to focus on as well as recommendations for penetration strategies. During the course of the project, the company will be involved in the process of gathering data and the various analyses made. The objective is that, after the project, the student is able to communicate in a relevant and professional manner about the challenges and opportunities of internationalisation on a strategic level. The communication aims to make probable the company's internationalisation strategy, market potential, penetration strategy and the financial and business-related implications of implementing internationalisation.

What can the company expect from this project?

  • Market analysis: The student works with identifying potential international markets.
  • Result: Internationalisation strategy, market selection and entry mode in the form of a presentation and a report.
  • New colleagues: The company has the opportunity to find students for new projects as well as future employees.

What is required by the company?

  • A market analysis requires that the company is involved in the process of market selection.
  • Conduct of meetings with the student during the course of the project.
  • Availability in terms of answering questions from the student by email or phone    


  • August-November: Application for the project
  • January-February: Assignment of project group
  • February-June: Project work
  • June: Submission and presentation of the project