While the AIROD group members represent different research foci, what unites their efforts is their focus on organisational and business development.
In that sense, their different disciplines jointly provide a strong research-based foundation of practical relevance to any private or public enterprise involved in organisational and business development initiatives.
The main disciplines currently represented within the group include (but are not limited to):
P E O P L E
AIROD seeks to understand the role of the individual within the organisation and the individual’s role in the business development processes. This interest materialises in research on the role of human resources and leadership in organisational and business development. Another field of research is creativity and the role of individual and collective creativity on organisational and business development. Finally, AIROD conducts research on the role of user involvement during the development of new products and services.
O R G A N I S A T I O N
The research carried out in AIROD focuses on the organisation as a unit of analysis in multiple ways. One line of research focuses on financing and risk management. Another research stream focuses on the intra-organisational setup of multinational corporations and dispersed organisational structures of corporations. A third subfield of research concerns the supply chain, in which the organisation is embedded. Conclusively, AIROD is interested in an enhanced understanding of open innovation, inter-organisational collaboration and ecosystems.
M A R K E T
The AIROD research is rooted in a keen effort to understand the market implications of organisational and business development. Hence, the section carries out research, which focuses on the role of marketing in the generation of new products and services. This marketing focus incorporates an emphasis on the globalisation challenges of business development. Consequently, an orientation towards business modelling and business model innovation is a central element of the research carried out in the section.
T E C H N O L O G Y
Technology, and often digital technology, is a common denominator in the research activities within AIROD. Technology should be broadly understood as both an enabler and a goal for the research ventures in the section. Various technologies tie together the remaining parts of the people-organisation-market triangle. The research within AIROD is not concerned with technology in itself but rather the technology-based business opportunities and challenges in relation to the development of new products and services.