265 new students are ready to start their study programmes with a clear business focus

Semester start is just around the corner, and AU Herning is getting ready to welcome new bachelor’s and master’s students. With an increase of 9% in admissions compared to last year, things are moving in the right direction after a few years where the corona pandemic left its mark on applicant and admissions figures.

Photo: Anders Trærup

“I’m looking forward to seeing the students back on campus after a long summer. We’re also getting a lot of new students, and all our study programmes seem to be doing well,” says Head of Department Anders Frederiksen.

This year, there is particularly strong interest in the Economics and Business Administration programme. In 2022, 68 students were admitted, and with 81 new students this year, the intake has increased by 19% since last year. Economics and Business Administration is thus the programme with the largest intake, which is something that Programme Coordinator Inger Mørch Hauge is pleased about:

“We’re happy to see the great interest in studying business administration in English. Just this year, we have changed the programme to focus more on practice-oriented projects in close collaboration with companies. We have been eagerly awaiting the number of applicants, as this is also the first time we have an entry requirement of 6.0 for the business economics programmes in Herning.”

The Bachelor of Engineering in Business Development (BDE) and the Master’s programme in IT, Communication and Organisation (cand.it) are experiencing less growth, while the admission to the MSc in Engineering programme is increasing by almost 50%, which also reflects the trend this year, where there is a significant increase in applications to the MSc in Engineering study programmes.

Decline in two study programmes
The Bachelor of Engineering in Global Management and Manufacturing (GMM) has one fewer student than last year, while the Danish programme in Economics and Business Administration (Erhvervsøkonomi, HA) has seen a decline of 13 students – the main reason for the drop is the introduction of an average grade point average of 6.0 for admission.

2022 2023
Bachelor’s programmes
Erhvervsøkonomi, HA 52 39
Economics and Business Administration 68 81
Business Development, BDE 24 27
Global Management and Manufacturing (GMM) 18 17
Total intake (Bachelor’s programmes) 162 164
Master’s programmes
MSc in Engineering (Technology Based Business Development) 39 58
Cand.it. 41 43
Total intake (Master’s programmes) 80 101
Total intake                                                         242 265

Read more about the study programmes at AU Herning.

Room for more students
AU Herning has seen an increase in admissions this year of 9%, and there is room for more students, as demand in the central and western Jutland business community is high. With close business contacts, AU Herning makes it easy for students to get in touch with different companies in the region and find study-related jobs. In addition, it is easy to gain access to lecturers and researchers.

Being a student at AU Herning is something that Amalie Pedersen, cand.it., really enjoys.

“I think AU Herning is a really nice place to be. It’s great that lecturers and researchers are available, and I can drop by their office whenever it suits me to get help or ask questions.”