Digital Business Models in Action

The best way to learn about digital business model innovation is to see it in action. At Aarhus University, Interdisciplinary Centre for Digital Business Development (DBD), we work with technology and business development in our lab facilities. The lab makes it possible to learn about new digital business models and state-of-the-art technologies and to demonstrate real cases from industry, public organizations and research.

We have established two facilities for active learning and research for digital business development and digital transformation. The DigiLab and The Prototyping Lab are interconnected and complementary facilities that are located at Department of Business Development and Technology (BTECH), Aarhus University, Herning.

The DigiLab

The DigiLab is a vivid testbed, which brings state-of-the-art technology into one physical space to facilitate learning and teaching about industrial IoT, robotics, digitalisation and Industry 4.0. The DigiLab is an open and unique space for students, lecturers and researchers to meet and work on projects such as mass product development, enabled technology for digital manufacturing and technological business model innovation.

The goal of the DigiLab is to offer BTECH students an opportunity to test theoretical concepts in practice and in a safe environment. This helps them gain practical experience and promotes active learning and problem-solving capabilities.

The DigiLab’s equipment portfolio contains for example 3D printers, autonomous mobile robots, IoT enabled robotic arms and various robotic-arm-attachments. Other technologies available in the DigiLab are programmable Logic Controller (PLC), edge computers, LoRa, various sensors and IoT gateways that support both 4G and 5G. New equipment and technologies are added to the lab on a continuous basis.

Students and partners from academia as well as industry are invited to showcase and demonstrate their digital innovations in the DigiLab facility.
To gain access or to book a visit, please contact Associate Professor, Michail Beliatis.

The Prototyping Lab

The Prototyping Lab is a space where researchers and students can gain support and resources to engage in R&D projects within Industrial IoT and Industry 4.0. The main goal of the facility is to support prototyping, product development and testing activities by providing a collaborative space for knowledge sharing for business developers, programmers, designers and engineers, as well as technical resources and tools to develop prototypes using 3D printing, IoT, AI, cloud and mobile solutions.

The Industrial Internet Playground (IIP) Project is an example of a successful EU funded project that was supported by resources of the Prototyping Lab. The project is part of the DIATOMIC initiative with the aim to establish a sustainable ecosystem for Advanced MicroElectronics components and Smart System Integration Innovations.

PhD students, researchers and industry partners are welcome to propose potential projects or to join existing ones. Please contact Deputy Centre Director and Associate Professor, Mirko Presser or contact Associate Professor, Michail Beliatis for further information on joint projects and Prototyping Lab access and opportunities.


  • Associate professor Michail Beliatis configures a robot
  • Autonomous vehicle in the DigiLab
Robotic Arm in the DigiLab