Digital Business Models in Action

The best way to learn about digital business model innovation is to see it in action. The Interdisciplinary Centre for Digital Business Development has established two facilities for active learning and research for digital business development and digital transformation: PROTO Lab and DIGI Lab. These labs make it possible to learn about new digital business models and state-of-the-art technologies and to demonstrate real cases from industry, public organizations and research.

With a vision on shaping the new generation of digital pioneers, the labs offer an open space as well as physical facilities for prototyping, developing and learning in the contexts of technology and business development. The PROTO Lab and DIGI Lab are interconnected and complementary facilities that are located at Department of Business Development and Technology (BTECH), Aarhus University, Herning.

The DIGI Lab

DIGI Lab is a micro factory testbed and playground. The focus of DIGI Lab is ‘Testing Digitalisation’ using state-of-the-art technology such as Autonomous Electric Vehicles, Edge and cloud computing, Robotics, AI / ML / DL, 3D hybrid manufacturing materials and much more to amplify digital, lean and green factories of future

The purpose of the DIGI Lab is to support the development of real businesses based on disruptive digital technologies. As a vivid testbed, the lab brings the tools and scenarios of industrial digitalisation into one open space, offering an opportunity to test theoretical concepts in practice.

The facility supports learning and teaching about industrial IoT, robotics and Industry 4.0 by providing state-of-the-art technology equipment and an open physical space for students, lecturers and researchers to meet and work on projects in areas such as mass product development, enabled technology for digital manufacturing and technological business model innovation.

Students and partners from academia as well as industry are invited to showcase and demonstrate their digital innovations in the DIGI Lab. If you want more information or to book a visit to the DIGI Lab, please contact Associate Professor Michail Beliatis.


PROTO Lab  is a digital technology makers community. The focus of PROTO Lab is ‘Making Digitalisation’ using protocols, data processes and off-the-shelf products to amplify societal potential, while critically inquiring into its capabilities, concerns and controversies.

The purpose of PROTO Lab is to facilitate and build novel business models, innovative services and collaborative networks for transitioning society into sustainable enterprises and communities. As a research lab and a community platform, the PROTO Lab offers resources and support to engage in R&D projects within digitalisation.

The facility supports prototyping, product development and testing activities by providing a collaborative space for knowledge sharing for business developers, programmers, designers and engineers, as well as technical resources and tools to develop prototypes using 3D printing, IoT, AI, cloud and mobile solutions.

Students, researchers and industry partners are encouraged to propose potential projects or to join existing ones. If you want more information or to book a visit to the PROTO Lab, please contact Assistant Professor and Design Director Karthikeya Acharya or Associate Professor Mirko Presser