BMI tools

MBIT has developed a series of tools that help facilitate the BMI process. The tools are easy to use and have multiple options depending on your focus and specific need. The tools include the BeeCube, the BeeTable, the BeeBoard and the BeeStar.

Inspiration from...

The MBIT research group is inspired by different international BMI environments focusing on physical, digital and virtual BMI tools.


The MBIT research group has tested different BMs and BMI tools in different BMI contexts with the aim of creating advanced BM and BMI environments - integrating physical, digital and virtual BMs and BMI tools.

The BeeCube

The BeeCube is a six-sided room or 'cube' used as a 'war room' for business model innovation. Inside the cube, there are nine whiteboard squares, a flat screen monitor and a BeeBoard square. In addition, the BeeCube is equipped with a BeeTable, chairs, cube magnets, BeeStars and LED lighting. In other words, everything you need to conduct a successful workshop.

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The BeeTable

The BeeTable is a six-sided table with space underneath for storage of various materials, laptops, etc. The main purpose of the table is, however, to put a given business model at the centre of discussion. Therefore, Peter Lindgren's Business Model Cube framework has been added to the tabletop. The framework consists of seven dimensions: Six representing each side of the 'hexagon' and a seventh representing the centre as well as the lines dividing the hexagon into the six triangles. The dimensions are Value Propositions, Value Formula, User and Customer, Networks, Value Chain (Internal), Competences and Relations. In addition, each dimension has been divided into business model components to create a more specific dialogue and ensure that as many aspects of the business model as possible are discussed.

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The BeeBoard

The BeeBoard is a 2D coordinate system that has been fitted with a product life cycle (PLC) formatting and adding a few extra options to enhance the understanding of business model innovation. The purpose of the BeeBoard is to create an overview of the business models that are currently on the market (i.e. 'as-is' business models) as well as the business models in the development pipeline (i.e. 'to-be' business models). The vertical axis separates the 'as-is' and 'to-be' business models, and the horizontal axis indicates e.g. the value formula: Will I lose money on this or will it generate income? A good mapping of business models makes a solid foundation for further actions and can indeed help prioritise the effort and resources.

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The BeeStar

The BeeStar is a smaller version of the hexagon used to represent the business model cube. It is often applied in relation to the BeeBoard and/or the BeeTable, as it is an excellent tool for describing multiple business models. The BeeStars also provides helpful questions to ask when trying to describe your business model. As seen from the figure, multiple BeeStars may very well be used at the same time to better understand how business models relate to one another – both positively and negatively.

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