The Multi-Business Model Innovation Lab

The Multi-Business Model Innovation concept

Businesses today are challenged not only by the increasing globalisation and the related increased business opportunities, but also by an intense global competition. Consequently, companies need to mobilise their business model innovation (BMI) efforts. But since the lifespan of a business model (BM) is short and it rapidly becomes outdated, it is important to have knowledge of existing business models and processes, including state-of-the-art tools and technologies, when creating and changing business models into global business model eco systems (BMES). Therefore, the Multi-Business Model Innovation (MBMI) concept is based on a large research foundation: a ‘continues multi-business model innovation process’ (CMBMIP), including the phases downloading, seeing, sensing, presencing, action-planning, acting and performing – inspired by Otto Scharmer’s Theory U.

The research is documented in the book: The Multi Business Model Innovation Approach. Part 1

In agreement with AU, the communication of the MBMI tools are carried out by TheBeeBusiness.

The MBMI circle


The BeeTable

The BeeTable is a six-sided table designed to put any given business model at the centre of discussion. Therefore, Peter Lindgren’s business model framework has been added to the tabletop. The framework consists of six dimensions, i.e. ‘Value Propositions’, ‘Value Formula’, ‘User and Customer’, ‘Networks, ‘Value Chain (Internal)’ and ‘Competences’, as well as a seventh dimension in the middle of the table, which is ‘Relations’. In addition, each dimension is divided into business model components to ensure that as many aspects of the business model as possible are discussed. To learn more, watch the video above.

The BeeBoard

The BeeBoard is a 2D coordinate system that has been fitted with a product life cycle (PLC) format and added a few extra options to enhance the understanding of business model innovation. The purpose of the BeeBoard is to create an overview of the business models that are currently on the market (i.e. ‘as-is’ business models) as well as the business models in the pipeline (i.e. ‘to-be’ business models).

The vertical axis separates the '’as-is’ and ‘to-be’ business models; the horizontal axis indicates the dimensions, e.g. the value formula (“will I lose money on this, or will it generate income?”).

The BeeLab

The BeeLab is a six-sided room or ‘cube’ used as a ‘war room’ for business model innovation. Inside the lab, there are nine whiteboard squares, a flat screen monitor and a BeeBoard square. In addition, the BeeLab is equipped with a BeeTable, chairs, cube magnets, BeeStars and LED lighting. In other words, everything you need in order to work with business analysis and innovation.

The BeeStar

The BeeStar is a smaller version of the hexagon and is used to represent the business model lab. It is often applied in relation to the BeeBoard and/or the BeeTable, as it is an excellent tool for describing multiple business models. The BeeStar also provides helpful questions to ask when analysing a business model. As seen from the figure, multiple BeeStars can be used at the same time to better understand how business models relate to one another – both positively and negatively.