A new year has commenced at AU Herning

The fall semester has begun at AU Herning, and in terms of the number of applicants to the five Bachelor’s degree programmes and two Master’s programmes, there is both progress and decline to be felt. Generally, there is a decrease in the total number of applicants, which means that AU Herning will be welcoming 16 fewer students than in 2012. By the end of July, however, it looked like AU Herning would in fact have 60 fewer students at the start of term compared to last year, but luckily this number has since been reduced significantly. Meanwhile, the areas that have seen great progress are AU Herning’s collaboration with the business community as well as the research field in general.

- It looks like the number of students enrolling in the Bachelor degree programmes in Economics and Business Administration, International Business and International Communication and Multimedia has reached a stable level, but the intake on the Bachelor degree programmes in engineering is not satisfactory. However, we do expect those numbers to rise as a consequence of our professional collaboration with Aarhus University School of Engineering, says department head Michael Goodsite.

As a result of precisely this collaboration, on 1 February this year the two schools, AU Herning and Aarhus University School of Engineering, “swapped” degree programmes. This swap concerned the Electronic Design Engineering programme and the Admission Course, which now belong under the School of Engineering, but teaching still takes place at AU Herning. Similarly, the Business Engineer programme now belongs under AU Herning, while teaching continues to take place in Aarhus.  This programme swap took place in order to heighten the standard of academic and scientific excellence. Given the reorganisation, it is now possible to move these fields of study to the departments that have the strongest and most extensive academic environment in the given fields.

- Generally, we have seen a decrease in the total number of new students compared to the years 2008 to 2011, which were all record breaking years in terms of student intake. Obviously,  as department head, you dream of seeing progress throughout all study programmes, but it is unlikely that we can achieve that every year. Many factors come into play affecting the enrolment figures, and we cannot control everything. On the other hand, I am pleased that AU Herning is making progress in terms of research and in our collaboration with the business community. And of course I hope that next year we will start to break intake records again. At the same time, it is also worth noting that we actually do have a total of 531 new students at AU Herning this semester, says Michael Evan Goodsite.

Strengthening research at AU Herning

As of 1 August, AU Herning has hired one of the world’s most cited researchers in the field of energy policy, Professor Benjamin Sovacool. He is in charge of establishing and expanding the Centre for Energy Technologies (CET) at AU Herning, which will benefit the students as well as society in general.

Since June 2011, AU Herning has been in the process of expanding the fields of research. Two years ago, AU Herning only had two professors temporarily employed and only a handful of PhD students. But today Herning has no less than 38 academic staff members. 29 of these are researchers employed at AU Herning, including six tenured professors, and the rest are affiliated with AU Herning as part-time researchers or honorary professors.

Research at AU Herning also has an increasingly international dimension, as the researchers come from different countries and have experience from around the world. This gives AU Herning a unique opportunity to combine local research from the area of Central and Western Jutland with global aspects.

Increased collaboration between AU Herning and the business community

AU Herning has also increased its collaboration with the regional public and private companies, researchers and students, who will all contribute to making AU Herning more attractive to new students as well as the global community. Given this collaboration, all levels of teaching are in tune with the demands of the job market that the students will have to live up to when they finish their degrees. In the end, this benefits both the graduates and the business community.

- A lot is happening at AU Herning right now in terms of research and not least with this collaboration with the companies, and it is exciting for both the students as well as the business community in Central and Western Jutland. It is also clear that the students will benefit from being taught by researchers who incorporate their research into their teaching, and they will be prepared to meet the demands of the business community, when they finish their degrees, says Michael Evan Goodsite.


The chart shows the number of new students enrolled in each Bachelor's and Master's degree programme in 2013 and 2012 respectively:

Degree programme



International Communication and Multimedia (ICM)



Economics and Business Administration (HA)



International Business (HAib)



Business Development Engineer (BDE)



Global Management and Manufacturing (GMM)



MSc in Marketing and Business Innovation



MSc in Engineering (Technology Based Business Development)



Moreover, AU Herning has enrolled several exchange students as well as several new students in the Admissions Course, the Electronic Design Engineering (EDE) programme and the Business Engineering programme.