• Multi-Business Model Innovation and Technology

The MBIT (Multi-Business Model Innovation and Technology) research group conducts research within the area of engineering and business development by applying the 'MBIT mindset'. The research group is headed by Professor Peter Lindgren and Associate Professor Annabeth Aagaard, and currently exists of a series of interdisciplinary competences. MBIT has three pillars: research, business development and education. We use these to support the MSc in Engineering (Technology Based Business Development) study programme at BTECH.


The vision of the MBIT research group is:

  1. To contribute to the engineering study programmes at BTECH (primarily at master’s level, but also at bachelor’s degree level) through research-based teaching and by profiling the engineering programmes to the local business and educational communities.
  2. To become an increasingly attractive research project partner for local, regional, national and international businesses, institutes and universities.
  3. To support businesses of any kind with business model innovation and business model innovation technology and solutions.
  4. To create a vibrant talent development environment for students at the final stage of the MSc in Engineering study programme.

Research objectives and interests

MBIT contributes to the engineering study programmes at BTECH/AU, and in particular, to the research base underpinning the MSc in Engineering study programme (cand.polyt.)

MBIT aims to build bridges to businesses and public institutions by means of business development, business development technologies, entre-, intra- and interpreneurship as well as strategic business model innovation.

MBIT pursues on and publishes research in the area of engineering and engineering management as consisting of network-based and integrated businesses and their business engineering design methodologies, which include:

  • Business engineering operations frameworks
  • Business technological artefacts
  • Multi-business model and innovation systems
  • Business model information systems
  • Business model information technology
  • Multi-business model modelling
  • Entre-, intra and interpreneurship
  • Strategic multi-business model innovation
  • Sustainable business models
  • Data-driven business models

To pursue these themes, we execute activities such as:

  • Combining business models and related big data from experiments with (applied) science to understand the processes in scientific and engineering business model challenges and problems.
  • Designing science research, i.e. understanding, analysing and systematising frameworks as well as strategic approaches to determine the design and combination of business model development.
  • Mapping analytical tools to understand business models in businesses and in different business model ecosystem from a business development perspective, e.g. technological business model innovation as a prerequisite for integration and efficiency of business models, business model competences and capabilities as enabler for different multi-business model configurations.
  • Applying an open approach to technology, engineering and business model innovation in the context of changes and supporting diversity with combinations of ‘as-is’ and ‘to-be’ business models, businesses and business model ecosystems into new opportunities.
  • Applying business model innovation management processes with particular focus on leadership and strategic leadership of business model development and operations processes. This particularly supports complex and changing business models and business model ecosystems related to businesses.
  • Ensuring the involvement of technological and engineering aspects in concrete business model design implementation and operation of business model solutions.
  • Ensuring inter-, intra- and entrepreneurship in business development.
  • Ensuring execution, monitoring, control, evaluation and adjustment of business model innovation.

Why business model innovation?

The core of MBIT is business model innovation, which is a generic, highly efficient and fresh approach to developing any business in any environment. Solid businesses all around the world with excellent offerings in terms of products, services and processes have suffered in the last decades. Not because they could not innovate their offerings, but because someone else changed the game of the ecosystem by radically changing the business model, and thereby disrupting or dislocating the ecosystem and shortening the business model lifecycles. Traditional product- or process-oriented innovation, such as adding features and/or performance to an existing product, is not sufficient anymore; it is simply too easy for competitors and externals to follow or disrupt.

Business model innovative moves are often seen during a crisis and when a business is forced to do something radically and bold. However, we believe that applying business model innovation as an ongoing activity can help any business stay competitive and ensure renewal in a continuous, incremental way.

When conducting business model innovation, you get an overview of the different business models that actually operate in your business. This overview will help you ensure and create synergies between the business models in your portfolio. In addition, it can help you determine which areas would be most beneficial to focus on in order to strengthen your business.


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Locations for MBIT activities